About

My Story

Hi, I’m Jo Anna, and this is how SkinCare Matters by Jo began.

Years ago, I started experimenting with simple, clean skincare recipes at home — first for myself, then for my young children. What began as a practical way to care for our bodies slowly grew into something more: a small, intentional business rooted in care, curiosity, and love for natural ingredients. Along the way, I realized something important: when we care for ourselves with attention and intention, it ripples outward — nourishing not just our skin, but our confidence, our presence, and the quiet joy in everyday rituals.

Every product at SkinCare Matters — whether a lotion, facial treatment, or clean-fragrance oil — is handcrafted in small batches using plant- and earth-based ingredients chosen with care. These ingredients don’t just support your skin; they carry the subtle, grounding energy of nature, helping you feel nourished, balanced, and alive. My approach is holistic: I care about the whole person — body, mind, and spirit — and I love knowing that the things I create for my family can support yours in the same way.

Making skincare for me is never just about formulas. It’s about creating space for self-care that feels simple, nourishing, and grounding. I hope these products help you feel supported, empowered, and present — in your skin, your routines, and your life.